/ about
A small studio for ambitious natural health practitioners.
We started Outtask because we're genuinely passionate about natural health businesses — the yoga studios, naturopaths, osteos, chiros and wellness practitioners quietly helping people feel better every day. Most AI work we saw was either overpromised demos or expensive consulting decks. We wanted a third option: a small group of passionate people who understand natural health and wellbeing, and actually ship things that work — so you can spend more time on the humans in front of you.
/ how we work
01
Start small, see results quickly.
No long strategy documents or six-month roadmaps. We build something real against one of your actual workflows in the first week.
02
Simple tools, beautiful experience.
We choose the calmest, most reliable tech under the hood, then put our care into the parts your clients and team actually touch.
03
Measured, not magical.
Every automation or agent we build is tested against real outcomes. If it doesn't genuinely help, it doesn't go live.
04
Two humans, no handoffs.
You work directly with us — no account managers, no juniors finding their feet on your project. Just senior eyes from start to finish.
/ the team
Two humans.
150,000+ hours of experience.
- Sandy AbramFounder, Strategy + Product
- Belinda LawlorAutomations + Delivery
/ the why
Why natural health?
Based in Melbourne. Working with practitioners Australia-wide.
Sandy Abram spent 10 years as a registered nurse before walking away from a system she stopped believing in. She went on to build and sell a multi-million dollar organic food and natural products business — before turning her focus to what she'd always believed mattered most: helping people take back ownership of their own health.
Her weekly newsletter, The Rise, lands in 8,000+ inboxes every Sunday morning.
Outtask is the next chapter — built on a simple truth: the practitioners doing the quiet, brilliant work of natural healing are drowning in admin, software subscriptions, and tabs they didn't open. AI, used carefully, can hand them back the one thing they never have enough of — time with their people.
/ AWARDS
- ✦Australian Mumpreneur of the Year
- ✦Top 50 People in E-commerce
- ✦Top 50 Small Business Leaders
- ✦Top 50 Women2Watch
Sandy has experienced first-hand the health benefits of working with yoga, naturopaths, osteopaths, chiropractors, acupuncturists, and kinesiologists. Now it's time for Sandy to give something back to these amazing people.